Premium Range of Faux Fur Throws

Interior designers often stress the importance of texture as well as colour in interior design. What a perfect way to add these qualities to your living spaces!

We’re sometimes asked what, exactly, is the difference between our Luxury and Premium Ranges of faux fur throws. Well, one thing for sure, there is no compromise on quality when buying from the Premium Range. Both ranges are made with similar qualities of fabric and are both made in England*, albeit in different factories. There are a number of factors involved, but a big one is volume. Because the number of options (sizes, cushions etc) is limited in the Premium Range, the standard sized throws can be manufactured in much longer, cost-effective production runs. Another major factor is proficiency in sourcing and buying fabrics at the right time, often at the end of their production runs, and that is why we often have “limited edition” throws in the Premium Range. All these savings can be passed on in lower prices. 

Please do not confuse the Premium Range with much less expensive throws which you may find in multiple retail outlets, EBay etc. These are invariably manufactured totally in the Far East and from lower grade faux fur fabrics and backing materials – or sometimes, with no backing material at all. In the past our logo and images have been illegally copied and used on  vastly inferior products sold on EBay and elsewhere – please be aware of fakes.

* We have just one faux fur throw for the 2011/12 season which is made in China, clearly marked on product page.